David Fisher, head of geosynthetic sales at Geoworks, said: “The launch of Geoworks is a pivotal moment in the history of Wrekin Products. Widely recognised for its ironwork offering, with Geoworks we now have the opportunity to stand alone and truly shine. This new identity and standalone division will ensure the market knows exactly where to go for the best geosynthetics advice, solutions and technical expertise. The strategic decision is based on increasing simplicity for merchants, specifiers, contractors, and end users alike.
“The Geoworks team is growing quickly, proving it’s an area of civil engineering and construction that offers excellent potential. With brownfield land, biodiversity, and construction output all making headlines recently, the need for innovative geosynthetics problem-solving and high-quality groundwork is set to drive Geoworks forward in close collaboration with the supply chain.”
Geoworks will serve a diverse audience, tackling the variety of challenges and applications present in geosynthetic projects. With a solution-based approach, Geoworks is able to tailor its services to meet the specific needs of each client and project. Several Geoworks products are suitable for residential applications and do not require specialist training or tools. This brings a consumer element to the brand, allowing Geoworks to target end users.